Hello! I'm Tyler
I’m a writer who thrives on turning complex ideas into compelling stories. From SEO-driven content to persuasive copy that converts, I bring clarity and creativity to every project. I have extensive experience breaking down complicated financial topics and crafting YMYL content, where accuracy, trustworthiness, and expertise are essential. Google holds this type of content to a higher standard, and my background as an English major gave me a strong foundation in research and source evaluation to meet those expectations. I also leverage data to uncover patterns and shape narratives, transforming raw insights into engaging, meaningful storytelling. No matter the medium, my goal remains the same: captivate the audience and drive results.
Beyond content writing, I’m a screenwriter with a deep love for movies and a strong foundation in storytelling. I earned an MFA in Screenwriting from the North Carolina School of the Arts and have been professionally hired to craft immersive narratives for VR projects, blending cinematic techniques with interactive experiences. Alongside this work, I write screenplays with the goal of getting a feature film produced. I am always refining my craft and exploring new storytelling possibilities. My creativity is not just a passion. It strengthens my marketing work by helping me craft compelling narratives that connect brands with their audiences in meaningful and engaging ways.
Tyler Burchett
Sr. Digital Content Specialist
336-202-1745
Email:
Location:
Raleigh, NC
Phone:
EXPERIENCE
2022-Present
Terakeet Digital Content Team
Sr. Digital Content Specialist
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Writes the brand voice story for Fortune 500 clients across multiple channels, including blog posts, social media posts, and UX copy.
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Synthesizes complex YMYL topics to create easy-to-digest, organic articles that frequently rank on the first page of Google.
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Responsible for content ideation, including conducting industry and market research to create a robust content strategy that stays ahead of trends.
Feb. 2022 - Aug. 2024
Winston-Salem State University
Lead Screenwriter
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Developed and wrote multiple VR patient scenarios in partnership with the nursing faculty for WSSU to be incorporated into their curriculum and potentially licensed to nursing programs across the U.S.
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Operated as a liaison between nursing SMEs and the development team, ensuring medical accuracy in scenarios and dynamic user choices, including branching storylines and nonlinear dialogue. The project is built using Unreal Engine.
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Responsible for hiring and directing the voice actors who bring the characters to life in the simulations.
Aug. 2018 - Dec. 2020
Fractl: Content Marketing Agency
Media Relations Supervisor
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Responsible for distilling complex data analysis across multiple verticals into succinct narratives and writing compelling email pitches to entice journalists to cover our findings.
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Secured thousands of backlinks, including top-tier press mentions from sites like Business Insider, USA Today, and Rolling Stone through creative content ideas, production feedback, and overseeing outreach strategies.
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Onboarded, trained, and mentored several team members who went on to become supervisors with the organization and helped others secure growth positions at other companies.
Feb. 2016 - Aug. 2018
Creative Media Strategist
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Researched, wrote, and produced dozens of high-performing campaigns, including several of the agency's top-performing campaigns during the period.
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Responsible for pitching my own campaigns to journalists in a unique role created specifically to make use of my versatile talents.
DIGITAL MARKETING PORTFOLIO
Experience at Terakeet
Due to client confidentiality, I cannot share direct links to my published work. However, I have written extensively on topics such as personal finance, real estate, home lending, healthcare, and SaaS.
Content I've produced:
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Blog post
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Corporate bios
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CTAs
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Event pages
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Press releases
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Social media posts
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LinkedIn
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X
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Facebook
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YouTube
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BlueSky
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Comments from Peers
"Great writer and is fantastic at thinking about the reader and empathizing with them." - Copy editor
"Team player and a self-directed rockstar. He provides fantastic, forward-thinking solutions for improving the account while overseing day-to-day production and operations. I wouldn't trade him for anyone." - Content Manager
"Tyler has strong communication and collaboration skills. He is open to ideas and feedback while bringing his own to the table. His work is always of high quality and always completed on time." - Project Manager
"Has a humble attitude and he is always enjoyable to work with." - Fellow Sr. Strategist
Experience at Fractl
Marketing Articles from Fractl
Publications Placed With
SCREENWRITING
Every Writer Needs a Work Station...
And Moral Support!
Winston-Salem State University Nursing Program
(Above is screenshot, not video.)
Creative Projects
La Sevillana
During the Spanish Civil War, a naive journalist falls for the defiant wife of his host—an ambitious fascist captain—and risks everything to help her aid the guerrilla resistance.
The Scientific Method
After his botched suicide gets misinterpreted by aliens, a jaded science teacher must lead Earth’s champions through trials that will decide humanity’s fate by testing its darkest impulses.
EDUCATION
UNIVERSITY OF NORTH CAROLINA SCHOOL OF THE ARTS • Winston-Salem, NC
Master of Fine Arts in Screenwriting
Class of 2020
WASHINGTON & LEE UNIVERSITY • Lexington, VA
Bachelor of Arts in English and Spanish
Class of 2013
